“Fashion design experience has set the foundation for the creative work that I undertake. The advancement of my creative processes has been influenced by my curiosity and creative wandering. I have a keen interest in storytelling, photography & more so film. This has thrust me into the world of wardrobe & project coordination for an array of music videos & film productions. I have vision, a strong creative voice and administrative experience that enables me to understand & contribute towards developing successful & impactful visual works”
- Danayi Madondo
- Danayi Madondo
"Our existence in itself is a conversation with the Divine. With the understanding that we are constantly engaging with something bigger, may we act with love & accountability for all of creation."
- Sheila Nortley | Screen Writer & Film Maker
Danayi Madondo is an experienced fashion designer with a decade of experience in the fashion industry. She's a storyteller & self-taught textile artist based in Harare, Zimbabwe. Fashion design sets the foundation for the creative work she undertakes. Her work engages with multi-disciplinary practices that take on an immersive storytelling approach that seeks to archive & preserve cultural design practices while expanding cultural discourse, bringing forth art that is experimental with a sense of mysticism & tradition.
Danayi's textile works are developed through an intuitive & contemplative process, with a focus on the sensory experience. Mixing multiple global & local traditional handcrafts to develop texturally rich textiles through a regenerative design process rooted in textile waste reduction.
Danayi's fashion works have been exhibited at the Circular Fashion Summit in collaboration with Lablaco as 1 of 10 honoree BIPOC designers. She has presented fashion workshops for Fashion Open Studio & has seen her collaborative Fashion Revolution documentary titled, The Therapy of Fashion, become a BOKEH Fashion Film Festival selection.
This 2022, Danayi was selected as 1 of 9 global co-creators for State of the Fashion's: Ways of Caring 2022 Biennial. Where she exhibited a solo & collaborative body of work titled: 'Does it have an end?, an immersive organic sensory textile sculpture.
'Exodus: A journey to new worlds', Danayi's directorial debut, won Best Sound Editing at the European Film Festival of Zimbabwe (2022), and showcased at the FashionClash Festival in Netherlands (2022).
PRESENTATIONS & WORKSHOPS
2022 TAG Festival -The Arts Gathering: Full Circle - Exhibitionist (Harare, Zimbabwe)
2022 Prohelvetia x MotoRepublik – Cut From The Same Cloth Collaborative Training - Mentor (Zambia & Zimbabwe)
2021 StarFMs – The 360 Music Review - Image Strategy Panelist (Zimbabwe)
2021 AfriDigitial x The British Council - #CONNECTCREATE: Fashion Masterclass – Speaker (Harare, Zimbabwe)
2021 Creative Tribe ZW - SheVillage Speaker - Speaker (Zimbabwe)
2020 A Banc ABC Zimbabwe Entrepreneurs’ FREE webinar series - Creative Enterpreneurs in the market ready? - Panelist (Harare, Zimbabwe)
2020 Fashion Conversations – Creative Musings - Speaker (Harare, Zimbabwe)
2020 Virtual Fashion Open Studio – One Garment, Many Hands Workshop – Speaker (London, England)
2020 Tamba Africa - NYAKASIKANA: Our Strength is in Our History Workshop – Speaker (Harare, Zimbabwe)
2019 Creative Avenue x The British Council – SCRAPBOOK Fashion Design Sessions - Speaker (Harare, Zimbabwe)
2022- 2023 Run-Ngano Creatives Pvt Ltd – Head of Wardrobe Department (Rwanda, Zimbabwe)
2021 Run-Ngano Creatives Pvt Ltd - Production Manager Trainee (Rwanda, Zimbabwe)
2021 The Story of Nehanda by Meso Maviri x Nelned Pictures – Production Coordinator: wardrobe, props & set design (Harare, Zimbabwe)
2020 - 2021 Beyond The Now Digital Campaign by The United Nations Development Program Zimbabwe – Project Coordinator/ Art Director (Harare, Zimbabwe)
2018 Titan Law Polo Runway Show - Production Coordinator (Harare, Zimbabwe)
2018 Omnicor Runway Show - Production Coordinator (Harare, Zimbabwe)
2022 European Film Festival Zimbabwe – Winner of Best Sound Editing Award (Harare, Zimbabwe)
2022 European Film Festival Zimbabwe - Nominated for Best Narrative, Best Cinematography & Best Sound Editing (Harare, Zimbabwe)
2022 Style Icon Zimbabwe Awards – Winner of the Stylist of the year Award (Harare, Zimbabwe)
2018 Zimbabwe International Women's Awards - Nominated for the Entrepreneur of the year Award (UK, Zimbabwe)
2015 Zimbabwe International Women's Awards - Nominated for Best Emerging Designer (UK, Zimbabwe)
2020 – 2023 Fashion Revolution Zimbabwe - Board Advisor
2021 – 2023 Fashion Council of Zimbabwe - Board Trustee