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Haus of Stone is a Zimbabwean slow-fashion brand founded by Danayi in 2018. It is inspired by the fantastical and creates understated, experiential apparel for the conscious, aspirational global wanderer. The brand uses fashion to narrate contemporary Zimbabwean narratives infused with heritage and cultural nuances. Its three pillars are sustainable design practices, visual storytelling, and experimentation through handcrafted skills. Community and collaboration are at the core of the brand.
All lost wanderers welcome. |
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EXODUS: A Journey to New Worlds
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“... more than beautiful wearable pieces of art, but art that plays a part in transcendent experiences, documentation & archive.”
- Danayi Madondo |
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Exodus: A Journey to New Worlds is a creative expression and commentary on how we engage and experience digital technology in present-day society. It explores the concepts of migration, movement, and our need to escape reality.
Technological advancements and increased social connectivity have led to a new concept of migration. Through virtual platforms, people can connect, experience, and venture into new realms and realities beyond space and time. Society is increasingly using technology and social media to reconnect with the outside world and explore new possibilities. Virtual migration enables us to connect with the outside world without leaving our homes. Physical borders may be closed, but virtual worlds are open. |
wardrobe
Haus of Stone concept development | art direction | styling Danayi Madondo cinematography | sound design | editing | photography Derrick Manieca set assistant Masimba Tinashe Madondo starring Shayileti & AneUnhu Gwatidzo |
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SEED OF ESTHER ss20
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“... the art of repetition enables me to narrate the same story a multitude of times through various mediums of artistic expression."
- Danayi Madondo |
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Seed of Esther is the second chapter of a visual narrative that explores mythological biblical themes and characters, such as Esther and her archangels. It is a mystical realm where godly angelic beings convene, and a multidimensional universe where we can connect with our higher selves before transcending to the next version of ourselves.
This multi-layered poem further explores the concepts of transition, manifestation, power, and spirituality, using metaphors to represent the way we connect with our own experiences in the world. |
wardrobe
Haus Of Stone concept development | art direction | styling Danayi Madondo photography & co-art direction Ngonizashe Chinhara cinematography | editing Masimba Tinashe Madondo make-up Audrey The Make-up Artist hair Chiedza Chinhara music AneUnhu Gwatidzo starring Rosebud, Tariro, Pretence, Sibu, Takunda, Pamela, Julian, Jordan |
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MUGADHENI MAURIEL: An Interlude to Seed of Esther
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“bridging the gap between fantasy and reality by combining visual elements of fantasy with African design subtleties.”
- Danayi Madondo |
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Danayi, a cultural spectator and shifter, often draws inspiration from popular culture in her work. Her visual fashion narratives often feature mystical biblical themes and characters. She was particularly drawn to Winky D and Gemma Griffiths' representation of Adam and Eve in the garden of Eden in their video "mugarden." The video's popularity and subject matter influenced Danayi to develop her own piece of work, which explores the notion of a garden as an extraterrestrial space for creation. It further explores the enchanting exchange between Adam, Eve, and a third entity within the mystical garden.
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wardrobe
Haus of Stone concept development | art direction | editing | styling Danayi Madondo photography | co-art direction | cinematography Masimba Tinashe Madondo music AneUnhu Gwatidzo starring Julian, Shamiso, Danayi |
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ODE TO ASKANA ss18
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“fashion is an avenue for me to explore a multitude of concepts through visual storytelling & design. I continually reimagine everyday African scenarios & the context in which artisan made goods can exist with the fashion realm and beyond.”
- Danayi Madondo |
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Ode to Askana – ‘Askana’ meaning ‘girls’ in Shona (Manyika), is a visual poem that speaks to the trials women go through that shape our journey & existence. Dedicated to the girls/ women, as a tribute to their resilience and strength, as well as a celebration of our battle scars. A nod to the powerful women that came before us & gave us a voice so that ‘we’ & the woman that follow can see farther.
The visual narrative centers around our protagonist’s life journey, with the mirror serving as a reflective portal. Reflecting the hopes & desires of the woman as she journeys forward into a new season. A season of transition, healing & overcoming. The visuals were captured at Domboshawa National Monument which is known for being sacred historical land – a place of prayer, spiritual healing & love. |
wardrobe
Haus Of Stone concept development | art direction | styling Danayi Madondo photography | co-art direction Ngonizashe Chinhara photographers assistant kuda chakwanda wardrobe assistant Julian Tamuka videography | editing | sound Masimba Tinashe Madondo starring Pretence, Rosebud, Rumbi intern Mufudzi Richard Makurundundu |
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RUNWAY
2023 Skeyi and Strobo Fabrik Party (Harare, Zimbabwe) 2022 Makanaka Fashion Show (Harare, Zimbabwe) 2021 The Pichani (Bulawayo, Zimbabwe) 2019 GT Bank Fashion Weekend (Lagos, Nigeria) 2018 Mozambique Fashion Week (Maputo, Mozambique) 2014 Fashion Weekend Zimbabwe (Harare, Zimbabwe) 2014 Zimbabwe Fashion Week (Harare, Zimbabwe) 2013 Soweto Fashion Week (Soweto, Gauteng, South-Africa) |
COLLECTION FEATURES
2022 Gemma Griffiths - A Girl from Harare EP 2021 Gemma Griffiths – A Girl from Harare Documentary 2021 Shingai x Verseless – No Fear (Birthright) Music Video 2021 Tamy Moyo - Sare Music Video 2020 Made by Africa, Watched by the World Netflix Campaign 2019 Gemma Griffiths ft Ammara Brown - Mambokadzi 2019 Tamy moyo – Kwandinobva 2019 Marbel Madondo – Asika Munhu 2019 Shingai – Coming Home |